A Two Dimensional Matrix Presentation for Idea Evaluation

Idea evaluation is an important step in innovation management process. The idea management process starts with idea generation phase that should produce as many ideas as possible. Then the best one should be selected to be further developed. In the model presented in this paper there are two 2-dimensional tables, one for customer and the other for producer. The value for customer is divided to two factors: usefulness and economic efficiency. The same way the table of producer is divided to marketability and productivity. The evaluation is based on a matrix formed by a group of criteria, weight factors and knowledge base. The method was tested by using a prototype software developed with Microsoft Excel.